Featured in Grazia, who described Bronagh and Elspeth as ‘quiet powerhouses in the world of digital talent’, the pair founded MonRae in 2021.
With Elspeth's background as MD for an indie label at Endemol Shine UK and Bronagh's as a talent manager at Gleam and development executive at BBC Studios, they built MonRae to do something the industry hadn't seen before — a company that manages, produces, publishes and builds businesses around creators, all under one roof.
Whether it's diversifying talent's existing IP or creating new content via their production hub, the goal is always to nurture, protect and build careers that have legacy.
From producing sell-out live shows and bestselling books to developing TV formats and creator-led businesses, MonRae's real superpower is knowing which opportunity is right and getting the right people round the table to make it happen.
Today MonRae works not just as a management and production company but as a strategic partner to broadcasters, production groups and platforms looking to understand and work with the creator economy.
If you're building something in this space, we'd love to talk.
In 2021 they launched MonRae Productions,
and in 2024 MonRae Editions.
Managers of exceptional online talent; producers of digital friendly formats; agents of bestselling books
Valdie Poter
Brand and Talent Director
Valdie joined MonRae in early 2024, having spent the last decade working with the UK’s biggest online names: The Sidemen, DanTDM, Holly H, Ali A, ChrisMD, Gemma Collins, Blind Boy and Claire Siobhan to name just a few.
Much loved by brands and talent alike, Valdie brings expertise in the gaming, tech and live events markets.
Des Early
Brand and Talent Manager
After spending his 20’s and early 30’s as a professional actor in Ireland, Des joined MonRae as an EA and Junior Agent in 2024 and quickly became invaluable to the team.
With a useful law degree (meaning a keen eye for a contract), Des’s obsession with all things sport and comedy have made him an immediate asset to MonRae as he builds out these genres.
Anna-Maria Tsoroni
EA and Talent Coordinator
Another trained performer, Anna-Maria cut her teeth at traditional talent agencies as a Junior Agent, as well as on the production team for Amelia Dimoldenberg’s company Dimz Inc.
Joining in 2025, Anna-Maria focuses on fashion, beauty and lifestyle creators as well as keeping the MonRae team sane!