Twiggy Jalloh
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Twiggy Jalloh is a British-Sierra Leonean, born and raised in London. She’s a writer, journalist, podcaster, content creator and all around creative.
From wellness to lifestyle, Twiggy uses her platform working at iconic institutions like British Vogue to tell diverse beauty stories.
When not hosting her wellness and self-development podcast, Take Time With Twiggy, the award-winning journalist collaborates with leading brands such as Gucci, MAC, Valentino, BMW, Levi’s, Bobbi Brown, Sunday Riley, Converse amongst many others.
She is an accomplished panel host and presenter, specialising in beauty, wellness and creative diversity.
DanTDM
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YouTube: 29.2m
Instagram: 3.8m
Twitch: 1.7m
X: 2.3m
TikTok: 3.7m
Dan Middleton aka DanTDM is one of the world's most loved and successful gamers. In 2017 he was named the most watched YouTuber in the world.He has toured the globe playing to 250,000 people across three continents, had a New York Times best-selling book, voiced characters in Disney Pixar movies, starred in the Minecraft Movie, had his own TV show on Sky and raised hundreds of thousands for charities like Make A Wish and Great Ormond Street Hospital.
Dan is seen as part of the original YouTube cohort, a master of the platform and a trendsetter. He is loved and admired by all age ranges as well as parents.
He has 3 YouTube channels totalling over 33 million subs and garnering over 20 billion views and one Twitch channel with nearly 2 million followers.
Dan is a brand ambassador for Disney Stores and The Lego Group as well as having worked with many other global brands.
Stephen Tries
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Instagram: 954k
YouTube: 1.6m
TikTok: 1.2m
X: 900kStephen Tries is a comedian, scriptwriter, host and YouTuber. His hilarious short form comedy sketches have won him an army of loyal fans across YouTube and TikTok with over 2.5 million subs across his channels and nearly three million more across Instagram, TikTok and X.
His irreverent skits, stunts and roast videos regularly see him collaborate with pals The Sidemen and comedy legend Jack Whitehall, as well as YouTube favourites Calfreezy, ChrisMD and WillNE.
A talented writer and presenter, he fronted his own show ‘Cunning Stunts’ for Netflix and twice commentated at the Sidemen charity football match. Stephen can be heard as the narrator of The Sidemen’s ‘Inside’ Season 1 and 2. He also crossed over into the world of live entertainment, with his sold-out tour ‘This Week on the Internet’ with online commentator WillNE.
Stephen is a trusted partner for a number of iconic entertainment and sport brands including Sky Sports, Pepsi, Malibu and FootAsylum.
Yammy
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Instagram: 524k
Youtube: 4m
TikTok: 1.3m
Yammy, is one of the UK's most celebrated and loved gamers. She has grown her YouTube channel to extraordinary heights with 4 million subscribers and almost one billion views.She is a role model for many young women who aspire to have a career in gaming.
In 2023, YouTube selected Yammy to be part of their Women of YouTube campaign in recognition of her success on the platform. She starred in her own documentary as part of YouTube Originals’ Spotlight Series and in the Sky Kids shows ‘Let’s Game’ and ‘Lets Game: World Builders’. Continuing on television, she is one of the lead hosts of CBBC’s ‘Game on Grandparent’s’ and was a guest judge on the popular BBC makeup show ‘Glow Up’.
She is an ambassador for LEGO and has fronted campaigns with iconic brands like Coca-Cola, Burberry and Nickelodeon.
Blackpanthaa
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Instagram: 111k
YouTube: 1.7m
Twitch: 50k
TikTok: 105kTheo Thomas aka BlackPanthaa is one of world’s most popular racing gamers with over half a billion views and 1.6 million subscribers on YouTube.
His channel is focused primarily on Need For Speed, Forza, The Crew and Gran Turismo.
In 2021, Theo was made the UK Team Captain for Ford’s Esports team Fordzilla, the brand recognising his kudos amongst the online racing community. His position was both mentoring the team and acting as their brand ambassador.
Theo is a confident presenter having appeared on stage at gaming events like Legends of Gaming and EGX, whilst also starring in several series of Sky Kids show ‘Let’s Game’.
In addition, Theo is a car buff who enjoys building and fixing up his own cars. He has a successful merchandise line and has long-standing relationships with well-known brands like Elgato, Turtle Beach and Intel whilst creating superb content for LEGO Technic, Hyundai and Samsung.
Julie Lin
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Julie Lin is an award-winning chef, writer and broadcaster. Glasgow-born and London-based, Julie is a trusted voice in modern cheffing.
Named by The List as one of the most influential women in Scotland for her work in food and the hospitality industry, Julie got her first broadcasting gig with Jimmy Lee on STV's Julie and Jimmy's Hot Woks.
Since then she has worked with The Hairy Bikers on their show 'Go North', appeared on the BBC's Coast to Coast Food Festival and Netflix’s ‘Somebody Feed Phil’. Julie has also cooked many times on BBC's Saturday Kitchen Live with Matt Tebutt as well as appearing on Sunday BrunchShe has contributed to and written for several publications such as The Guardian, Courier Magazine, The Observer, BBC Food and Vice. In addition, she develops recipes for brands such as Waitrose, Fettercairn Whisky and Simon Howie.
Her debut cookbook Sama Sama was published by Ebury in May 2025.
TommyInnit
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Instagram: 3.1m
YouTube: 15.1m
Twitch: 7.3m
TikTok: 11.9m
X: 4.2mTom Simons aka TommyInnit is one of the most popular YouTubers on the planet, with over 50 million subscribers across his socials.
The gamer, comedian and writer surpassed one billion views on YouTube at the age of just 17. He has broken two Guinness World Records for being the most-followed Minecraft channel on Twitch and for hosting the most-watched Minecraft stream.
In 2022, he sold out the Brighton Dome in less than 24 hours for his debut stage show ‘TommyInnit & Friends’. His book ‘TommyInnit Says: The Quote Book’, is an Amazon and Sunday Times best-seller, and was published by Quercus. His second book ‘TommyInnit’s Guide to Survival’ was a Sunday Times Bestseller, published by Quercus in April 2025.
In 2023 he toured his comedy show ‘Annoying at First' across the UK, selling out the Eventim Apollo Theatre and in 2024 took the show ‘How To Be a Billionaire’ on tour around North America.
In 2025 Tom travelled across the UK, North America, Australia and Singapore with his show ‘The Survival Tour’, selling out The Palladium and many more iconic venues.
Tom has worked with brands including Lenovo, Logitech and Hugo Boss as well as launching his own hugely successful merchandise lines.
Nicole Vignola
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Nicole Vignola is a neuroscientist, author and coach committed to explaining the brain to make life less scary.
Her first book ‘Rewire: Your Neurotoolkit for Everyday Life’ was published by Penguin Michael Joseph in the UK and Harper Collins in the US. It is an Amazon bestseller and has been sold in over 22 languages.
With 12 years of coaching experience, Nicole has a BSc in Neuroscience from the University of Bristol and an MSc in Organisational Psychology from the University of the West of England.
Alongside inspiring an audience of over half a million people on Instagram, Nicole works with organisations and individuals to teach them how to better understand their unique physiology. Her workshops and talks provide practical tools and science-backed methods helping people improve mental health, enhancing their daily lives and careers.
Her corporate clients have included Lloyd’s Bank and PWC and she has worked with brands such as Loop, Reverie, Open and Tea India.
5iveGuys FC
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Instagram: 130k
YouTube: 710k
TikTok: 209kFounded by brothers Milo and Louis, 5iveGuys FC have risen to become one of the most watched football channels on YouTube. In fact, in 2025, they were the most watched non Premier League team on YouTube in the UK.
Based in North London where they all grew up playing football together, the team has grown from five members to a rolling roster of fourteen players and a crew of global fans.
Mixing the trials and tribulations of football matches, fun filled challenges, original music and comedy, their channel has amassed over 126 million views and counting.
They have launched a successful kit line and worked with household name brands like Google Pixel, Pizza Hut and Lucozade Sport, whilst being celebrated for leaning into the strong friendship amongst the team, as well as their interest in fashion and pop culture.
Cristina Ji
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Instagram: 507k
YouTube: 113k
TikTok: 776kCristina Ji aka Sunfwer, is an exciting new name in the world of digital art. Born in Spain, Cristina moved to the UK in 2020 to pursue her passion for animation, graduating in 2025 with a degree in Game Art Design.
Her first viral post, "Hate is a Virus," addressed the surge of hate crimes against the Asian community during the pandemic and gained widespread recognition in the press and even a TEDx talk. In 2021, Cristina landed her first major partnership, creating an illustration for Disney Pixar's film "Luca".
She joined META's wellbeing collective as a content creator in 2023 and started an internship as a 3D Artist with Warner Brothers' TT Games the same year.
Her impressive portfolio includes illustrations for clients such as the NBA and popular games like Genshin Impact and Honkai Star Rail. Cristina's work has been showcased at several art expos, including Japan Expo, DOKOMI, and Japan Weekend.
Adrien Raza
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Instagram: 899k
YouTube: 962k
TikTok: 2.1mAdrien Raza is the 4-time European Champion and pioneering force behind Urban Skimboarding. The French-born, Rotterdam-based athlete, travels the world with the mission of redefining the urban sport. His viral videos showcase his extraordinary ability to traverse lakes and fountains across the globe.
Coined 'The Godfather of Urban Skimboarding’ by the Olympics, Adrien starred in his own short film as part of their Originals series, documenting his unique influence on this contemporary scene.
With an audience of over 3.2 million people, and 2 billion views across his socials, Adrien’s talents have proved popular with brands such as Mini, Loewe, Calvin Klein, and Rayban. He’s also an ambassador for seltzer brand White Claw featuring in their Fresh Takes series which champions modern day trailblazers.
Jane Douglas
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Jane Douglas aka Penny Dreadful on Instagram, is a seasoned presenter, writer, and content creator with a solid decade of experience in the games industry.
Her YouTube channel, Outside Xbox, engages a dedicated audience of 2.7 million subscribers, while her role in Oxventure, one of the UK’s most prominent D&D groups, further showcases her authority in this genre.
With a Master’s degree in physics, Jane brings a rare blend of scientific curiosity and passion for gaming and technology, making her a trusted voice and expert in both ‘nerd’ culture and gaming.Jane has collaborated with iconic brands such as LEGO and Samsung, hosted the red carpet for the BAFTA Game Awards, and even taken part in zero gravity astronaut training for Mass Effect Andromeda.
Adam Savage
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Instagram: 48k
YouTube: 4.5k
Facebook: 49kAdam Savage is an established television, Esports and podcast host who has toured the world presenting for the games industry. He is also a seasoned producer and writer with a deep knowledge of the games industry.
Adam hosts GinxTV's most popular show, 'First Hour', broadcast on Sky UK and Freeview which is currently on its 14th season. He has presented for BAFTA and the Esports Awards, worked with Lucasfilm across Star Wars Celebration Europe, stage hosted to thousands in arenas around the globe at AAA Esports Finals such as the FNCS, Blast Pro Series, Red Bull: Homeground & League Of Its Own and hosted a Panel of the Future for the Olympic Committee.
He is the regular host of Twitch Rivals, has chaired book launches for online stars like Ali-A and hosted events for brands including XBOX, Disney and LEGO.
In 2025 Adam will a lead host at the ESports World Cup for the 2nd year in a row as well as continuing to be an ambassador for Intel.
Anniki Sommerville
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Instagram: 35k
Anniki Sommerville is an author, broadcaster, comedian and journalist. She is a columnist for the leading magazine ‘Good Housekeeping,’ with her column ‘Everything is absolutely 100 percent fine with Anniki Sommerville’.Anniki also writes regularly for i Paper, Daily Mail, and The Sun on topics such as midlife, motherhood, work, beauty and ageing. She specialises in taboo busting, and talking about things that others tend to shy away from. Anniki is also the published author of 5 books: 3 non-fiction titles and 2 fiction. Her most recent book ‘The Big Quit,’ was celebrated by author Clover Stroud who said ’It completely changed the way I think about work.’
Anniki has a growing and engaged following of 35k on Instagram where she produces comedy sketches all focused on the hilarity of mid-life, motherhood and influencer culture.